- Katie Price, 39, launches her Katie Price Nutrition range of £20 powders
- They are designed to replace meals and can be made using milk or water
- But nutritionists say it's 'disappointing' she is not encouraging a healthy lifestyle
She's famous for her glamour modelling and reality TV appearances, and now Katie Price is branching out into diet products.
But nutritionists have slammed the mother-of-five's meal replacement products as potentially 'dangerous,' with one saying that they could encourage eating disorders.
The 39-year-old's Katie Price Nutrition range consists entirely of £20 tubs of powder that can be whipped up into shakes, which claim to provide a 'balanced and nutritious solution to help towards your weight loss goals'.
Katie Price has launched a new range of meal replacement shake products, which are all priced at £20
Harley Street nutritionist Rhiannon Lambert told FEMAIL that she would not advise anyone looking to lose weight to use Price's products.
She said: 'It's really disappointing to see someone use their celebrity status to share an unhealthy relationship with food.'
She added: 'Such unqualified diet advice can have an unhealthy influence on a younger or vulnerable audience or those struggling with disordered eating.
'Like with any restrictive diet, the very mindset of giving up healthy balanced meals and swapping them for a liquid alternative has a negative impact our mental clarity and of course depriving you of essential nutrients and vitamins.'
Katie Price sells a range of shake powders that can be turned into meal replacement shakes by adding water or milk to them. They come in different flavours including chocolate and blackcurrant
Savvy businesswoman Katie Price also has a range of make-up products, as well as other beauty items
Katie's range includes three types of shake powders: a breakfast meal replacement, a standard meal replacement, and a 'recovery and hydration' shake designed to be drunk after workouts.
Katie, who doesn't have any qualifications in diet and nutrition, launched a make-up range last year but has now expanded into fitness products.
Qualified nutritionist Lily Soutter agreed with Rhiannon, and told FEMAIL: 'It’s a shame to see a celebrity use their status to make easy money by selling meal replacement shakes rather than encouraging or endorsing a healthy lifestyle and balanced diet.
'Whilst protein powder may have a place for some, skipping meals and endorsing meal replacement shakes with claims of weight loss goes against most of the fundamental messages that nutritionists are trying to preach.'
One of Katie's meal replacement products contains 'Satiereal,' which the item claims will decrease compulsive snacking, sugar cravings, and hunger pangs.
But Rhiannon says these claims could be 'dangerous'.
She said: 'Suggesting these meal replacement shakes contain ingredients that are proven to decrease weight is very dangerous and some of them don't comply with EU guidelines.'
Nutritionist Fiona Hunter added: 'These are certainly not products that I would feel happy to recommend and I’m not confident that all of the claims made from the products comply with EU regulations.
'I think the question people need to ask themselves before buying these is: "Would I have a tooth taken out by someone who wasn’t a qualified dentist or have my car serviced by someone who wasn’t a mechanic?"
'I’m guessing the answer would be no – in which case why would you take dietary advice from someone who wasn’t qualified as a nutritionist?'